Stockholm – January 29, 2019: LELO was a winner of this year’s iF DESIGN AWARD, a world-renowned design prize. The winning product, SONA Cruise won in the discipline Product Design, in the Beauty/Care category. Each year, the world’s oldest independent design organization, Hannover-based iF International Forum Design GmbH, organizes the iF DESIGN AWARD. SONA Cruise won over the 67-member jury, made up of independent experts from all over the world, with its unique cruise control feature, which creates sonic waves that reverberate into the clitoris and are transmitted throughout its entire body, for a sensation that seems to come from deep within. The competition was intense: over 6,400 entries were submitted from 50 countries in hopes of receiving the seal of quality. More information about SONA Cruise can be found in the “Design Excellence” section of the iF WORLD DESIGN GUIDE .

SONA iF Design Award 2019


For 66 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design/UX, Architecture and Interior Architecture as well as Professional Concept. All awarded entries are featured on the iF WORLD DESIGN GUIDE , in the iF design app and are displayed at the iF design exhibition Hamburg.

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